Reaching the right audience with the right message at the right time is part art, part craft. You only get one chance to make a good first impression.
Since 1998, Wilson-Taylor has helped companies, associations and publications connect with key audiences through:
Case study: Ebyline Accelerates Efficiency for Squeezed News Publishers
Virtual newsroom Ebyline.com frees up money for news content by streamlining newsroom operations with freelancers. That means more time and money for quality stories, which drive revenues by attracting web traffic, loyal readers and satisfied advertisers. Wilson-Taylor made the case to the industry in this Action Plan for Newspapers.
Case study: WICT’s PAR Persuades Policymakers
Wilson-Taylor’s MOVE methodology equipped Women in Cable Telecommunications with voluminous evidence of best practices proven to advance women in the cable industry. Congresswoman Diane Watson read about PAR’s results and authority and invited WICT to send a representative to testify before a Congressional subcommittee about private employer pay equity best practices.
Joanne Cleaver coached Benita Fitzgerald Mosley, then WICT’s executive director, through talking points extracted from PAR’s hundreds of statistics. Mosley’s five-minute presentation showed lawmakers that smart, proactive pay equity policies actually drive business results. WICT was the only participant representing private employers, making the case for fair pay accountability for all women employed in the private sector.
Case study: Wilson-Taylor Builds Homeaway’s Home Economics
The economic case for short-term home rental is compelling: renting by the week channels cash to homeowners for taxes, maintenance, and other costs of property ownership. But zoning, homeowners’ association and tax regulations aren’t set up for short-term rentals. Homeaway, the world’s largest home rental matchmaking site, asked Wilson-Taylor to assemble the business case for rentals. WT’s report, driven by insights provided by project manager Todd Beamon, former assistant business editor for the Washington Post, showed how rental income can stabilize local economies and paved the way for Homeaway’s leadership in establishing industry standards and model regulation.
Case study: Progenuity Launch Requires Compelling Web Content
When Tribune Digital decided to expand from simply listing job postings offering a full-fledged recruiting service, it turned to Joanne Cleaver to write engaging copy for the launch of the new operation’s website. Progenuity copy ranges from snappy headlines to useful tips for both employers and job seekers, ensuring that everyone who comes to the site finds content that meets their needs.
Case study: ForSaleByOwner.com Pricing Guide Helps Homeowners Find Their Equity
The housing market is in a state of confusion, which means that homeowners can’t rely on the usual sources to figure out how much their homes are worth. Joanne Cleaver worked with Tribune Digital designers and developers to create and produce the ForSaleByOwner.com Pricing Guide. Drawing on her expertise gained while real estate editor for the Milwaukee Journal Sentinel, she formulated a clean format that broke down a complicated topic into bite-sized pieces. The Pricing Guide was cited by national media as a uniquely useful tool for home buyers and sellers. Meanwhile, Tribune executives were equipped with media training and communication professional development, paving the way for command performances on industry panels.
Case study: Reaching Small Business Owners with Timely, Practical Insights
Entrepreneurs crave news they can use – and smart companies use content marketing to give business owners relevant information. This piece for the Equifax is a great example of authoritative content that shows clients and potential clients that Equifax understands their business concerns. Starting a Small Business by Franchising: Five Questions to Ask | Equifax Finance Blog