Proust Was Right

Comfort food, meet comfort memories.

Harvard researchers have found that when people have childhood memories top-of-mind, they are likely to be more helpful, be more judgemental of unethical behaviour, and are more inclined to donate to charity.

In other words, childhood memories also evoke a more childlike moral perception, as reported in the Sept. 2012 issue of Scientific American Mind.

If it’s appropriate for your audience and your message, considering constructing a metaphor that evokes a child’s sense of right and wrong, or a child’s point of view. For example,┬ásomeone advocating for consumer protection laws might say, “These are the same lessons we learned on the playground. If you catch someone else’s ball, throw it back.”