In “Forever Frugal,” the Wall St. Journal outlines the grind to find the cheapest
goods for daily living — the unfolding reality for Americans whose lifestyles are shrinking along with their paychecks.
Chris Christopher, senior economist of IHS, Global Insight, hit the F-word jackpot with this quote: “Consumers are fragile, fatigued and fed up.” In seven words, he set
the agenda for the entire centerpiece feature — and, we suspect, teed up the F-laden headline.
Here’s my contribution to the F-stream:
Focused framing forms firm feelings.
Apply at will.