Coining a catchphrase is like catching a wave: once you get on top, it takes you whereever it wants to go.

As noted in a recent New York Times commentary, Sheryl Sandberg’s ‘lean in’ advice to women, and book title, has taken on a life of its own. In a nanosecond, ‘lean in’ has moved from emerging concept to pun platform.

Not feeling especially ambitious today? Get your lean on.

Feeling overworked? Lean over!

If I were Sheryl Sandberg, I’d lean all the way to the bank. When a phrase quickly ascends to pop culture touchpoint, every mention — direct and indirect — reinforces your influence.