Well, in short: no.

But the real question is, when hiring creatives for your content team, must you choose between talent and attitude? That’s basically the question addressed in this story from a business to business marketing advisory about content development.  I’m not the only expert quoted. Fortunately, other journalists-turned-content-gurus share my point of view: choose a short list based on proven ability. Then hire for attitude.

Our content writers and managers are collaborators. They are great at detecting the real story that you have been struggling to tell. As one client recently told us during a message development session, “I’ve been trying for six years to get this said right…and you did it in an afternoon!”

Your story + our skills = your words. Because ultimately, yours is the voice that needs to be heard.